insurance company. go long. >> osgood: goo-goo clusters are a favorite candy all over the south and this year goo-goo lovers have a special reason to take comfort. count anna warner among them. >> reporter: it starts with a creamy layer of marshmallow nouget fused to a cleeming sheet of carmel which is spread into ribbons, chopped, bathed in milk chocolate, coated with peanuts and then more chocolate. ♪ goo-goo >> reporter: and presto, you have a legendary southern treat. ♪ i run out and get you a goo-goo >> reporter: the goo-goo cluster which folks in nashville tennessee have been making and eating for 100 years. >> you have a brand that's 100 years old, that's a very rare and unique thing that needs to be celebrated in and of itself >> here's the actual end product reporter: lance cane is executive vice president of the standard candy company which makes goo-goo clusters. the story he says begins around 1900 with a peddler named howell campbell selling goods including candy from his horse and bugg